Mesothelioma: The Asbestos Cancer.

"A jury consists of twelve persons chosen to decide who has the better lawyer." -Robert Frost

I recently discovered that the most expensive keyword on the internet is Mesothelioma - a cancer that is caused from exposure to asbestos. What that means, is that if I'm an ambulance chasing lawyer, and I want to get my ads in front of someone using a search engine (Google, Yahoo, MSN etc.) then I have to pay the ad vendor (Google being the most prominent) upwards of $100 per click. Per click.

You won't find these sorts of ads for brain, liver or breast cancer - only Mesothelioma. You know why? Because no one individual person or company can be held accountable for liver cancer. No blue chip giant can be bled dry because they've been proven as the cause of your Mom's masectomy. People who can be linked to asbestos however (which has been known to be dangerous since after WWII and has not been in wide use since) are perfect targets for barracuda barristers. And there are so many potential cash cows - landlords, construction companies, your grandfather who happened to use asbestos when he was building a barn for your neighbor in 1932 - they can all be liable.

People who know I am into Search Engine Marketing have asked me, "How does Google make their money?" Now you know. I'm not criticizing Google or losing any sleep over that, though. Lawyers are the ones footing the bill. Not companies that want to provide information or relief to the cancer sufferers, but bloodsucking, bottom feeding lawyers. Mesothelioma has been making them a Mesothitload of money since the year it was identified and traced. Let them pay through the nose.

Mesothelioma related Google ads may show up on this page after it's been live for a few days. Don't click them unless you're truly looking for information on the disease. I wouldn't want to be accused of click fraud. However, God knows I need the money a lot more than Salomone.